Finnair is to end support for all legacy EDIFACT content across the travel sector by end of 2025 to drive a major change within the industry and boost further customer choice through NDC (New Distribution Capability).
NDC is the new travel standard being adopted by the travel industry which enables airlines to offer more personalised products than traditional distribution channels through enhanced available content.
In a move to ramp up the pressure for change, Finnair is introducing the latest stage of its strategic goal towards modernised distribution starting July 2022 in European market. The refined Finnair NDC distribution strategy will introduce the following changes:
- Best trade content through NDC direct connects, supported by additional incentive packages
- In addition to direct connects, NDC content will only be distributed through Finnair Certified NDC aggregators (Aaron Group, Travelfusion, Travelsky and Verteil)
- Removal ofFinnair Light fare brand from EDIFACT
- EDIFACT surcharge for cost recovery (12€ per fare component)
- Additional price points in NDC
- NDC-exclusive bundles
The Finnish flag carrier says the financial crisis caused by the impact of COVID-19 travel restrictions across the aviation sector has spurred on their determination to incentivise the sector to deliver real choice for the airline’s customers.
Mikko Turtiainen, Finnair the Vice President of Global Sales of Finnair, said: “Finnair is determined to drive further customer choice within the market through NDC’s enhanced capabilities.
https://company.finnair.com/en/media/all-releases/news?id=4067274
